Magic. Coming soon
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Manchester-built · for UK trades

Answer every call. Book every job.

Magic is an AI phone receptionist for UK trades and service businesses. Every call answered in a local voice, qualified, booked and written into your CRM — nights, weekends, bank holidays.

From £195/mo + VAT No contract Live within a week of launch
Request early access Call the live agent0161 496 01230161 496 0123 · answers 24/7 Answers 24/7 · real demo line
Founding cohort — we're taking 25 sites, then the line closes. Manchester, Salford, Stockport and the North West first.
15 of 25 claimed
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Get your number on the line first.

No card, no contract, no sales sequence. We delete your details if we haven't spoken in 30 days. Privacy notice

You're on the list

Three optional things, so the demo sounds like you.

We've got . Answer these and the recording we send back is scripted for your trade, not a generic one.

Request received
your business
Request logged · your trade
15 of 25 claimed

Your request is in.

We'll read it and reply to within two working days, either way. Founding places are confirmed by email, not by this form.

01We read your request and reply either way — a place in the founding cohort, or the waiting list.
02If you're in, you get a recording of the agent answering in your business name to judge.
03Only then does setup start — nothing is charged and no contract exists until you've said yes.
The product

Already answering calls.

The agent, the CRM and the dashboards below are the real interface — not a mockup reel. Scroll down and drive them.

The company

In formation.

Registration and ICO notification are in progress. We won't publish a company number, VAT number or bank details until they're real.

The line

Manchester first.

We won't post a launch date we can't hit. The week registration completes, everyone on the list gets the date by email — Manchester and the North West go first.

Try a call

Hear what your callers will hear.

Pick a trade and play the call. Same agent, different script — and the job lands in the system on the right as it happens. We have no customer logos to show you yet, so judge us on this instead.

What happens after you sign up

No waitlist theatre. Three steps, and you can stop at any of them.

01 · Today

Two fields, no card.

Email and business name. That's the whole ask — the qualifying questions come after, and they're optional.

02 · Within two working days

A recording of your agent.

We script the agent for your trade, have it answer as your business, and send you the audio. Delete the email if it's not good enough.

03 · Launch week

Your number goes live.

Founding businesses are set up by us within a week of go-live. Payment and paperwork only exist once the company is registered and you've said yes.

Why this exists

Three numbers we can actually stand behind.

What owners admit
93%
of UK small-business owners say they've missed important calls because they were too busy.
Self-reported survey, Rinkel press release, May 2025
What trades miss
33%
of incoming calls went unanswered in a survey of 300 UK micro-businesses, mostly tradespeople.
2017 survey, via Paperclip's review of UK missed-call research
The fair average
~25%
of calls missed across UK sectors — the reasonable average once the recycled headline figures are stripped out.
Paperclip literature review, updated February 2026
One we won't use

You'll see “47% of UK business calls go unanswered” quoted everywhere, usually as new research. It comes from a single test call placed to each of 142 UK firms in March 2015 — eleven years ago. It's probably still directionally true, but we're not going to dress it up as current. Here's the original write-up — and here's the better offer: we'll measure your real miss rate on your own number, and you can decide from that.

Why we're building it

Built in Manchester, for people who work with their hands.

Every trade business we know runs the same way: the phone goes while you're under a sink, up a ladder or mid-appointment. You ring back at eight, and the job's gone.

We built the agent we wanted for those businesses first. A local voice, your script, your CRM. We're launching it with a small founding cohort here in the North West so we can fix it properly before we scale it.

No investor deck, no fake counter ticking down. If it doesn't book jobs for the first cohort, it isn't worth selling to anyone else.

The Magic team · Manchester
Pricing at launch · business price
£195 /mo + VAT

From £195 a month, plus a one-off setup from £495. Business prices; VAT charged at 20%. No contract, cancel any month.

Questions about any of it? Email hello@magicops.co.uk — a straight answer back, no sales call.

What £195 includes
Your own number, your script, your voice — set up by us, not a self-serve wizard.
Every call transcribed, tagged and written to our CRM — or a Google Sheet, if that's how you run.
A written GDPR position and the recording-consent line agreed with you before the first live call.
Before you ask

The six things people ask a company that hasn't launched yet.

If yours isn't here, email hello@magicops.co.uk and a person will answer it.

Is Magic live yet?

Not yet. The agent answers calls today — that's the demo above — but the company is being registered and the first numbers go live with the founding cohort. Joining the list costs nothing and creates no contract.

Will my callers know it isn't a person?

Yes. The agent introduces itself as your virtual assistant and reads a recording-consent line at the start of the call. We won't script it to pretend it's human, and we won't let you either.

What happens to a call it can't handle?

Awkward calls go to a human. You choose the rule when we script your agent: put the caller straight through to a mobile, or take the details and send you the message with the transcript.

Does it replace my receptionist?

No. It works alongside whoever answers now — covering overflow, evenings, weekends and the calls that would otherwise ring out.

What will it cost?

From £195 a month plus VAT, with a one-off setup fee from £495 plus VAT. Business prices; VAT is charged at 20%. No contract, cancel any month. The founding cohort keeps the £195 rate for twelve months from go-live.

Where does my call data go?

Calls are transcribed and stored in the UK or EU. ICO registration and a written GDPR position are in place before your first live call — we'll send you that document with your demo rather than make compliance claims on a holding page.

Founding cohort

15 of 25 sites are gone.

Two fields now, a recording of your own agent within two working days, a live number the week we launch. Only 10 left at founding terms — after that it's the waiting list and standard pricing.

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